Joe Duffy is chairman of Duffy and Partners, known for its brand and identity work for companies like BMW, Coca Cola, Sony, The Islands of the Bahamas, Qualcomm, Whirlpool, Jim Beam Brands, Nuveen Investments, International Trucks, and Starbucks. Duffy holds a firm commitment to environmentally responsible design. Not only did he serve as chairperson of an AIGA Environmental Committee but was one if it’s founding members. He is is a much-admired creative director and an expert in branding and design and his understanding of how design affects consumer attitudes has led to many big ideas executed in advertising as well as design.